100 Days of Blue

The annual Blue Mind Challenge takes place from Memorial Day to Labor Day, usually beginning on May 26th and goes through Sept 2nd.

Have you ever wondered what summer would be without the beach, the pool or your favorite lake, river or stream? A simple garden hose is enough to bring squeals of happiness on a hot summer day. Spending time around water is a summer tradition and one that has entertained people from all walks of life. Its impact on our lives is immeasurable and the many ways we intersect with water are countless.

Designed to shape the new story of water, ‘100 Days of Blue’ asks people to get in, on, near or under water daily for 100 days and to share their experiences through their own personal networks and a vast array of social media platforms. This simple, optimistic gesture of expressing love for our blue planet demonstrates the vital role it plays in our health and wellbeing and helps us tell the new story of water each year throughout all 100 days of summer.

Blue Mind – A mildly meditative state, characterized by calm peacefulness, unity, and a general happiness and satisfaction with life in the moment.

Blue Mind describes the cognitive, emotional, psychological, spiritual, social, and physical benefits of water. “These concepts help us to understand our multi-faceted relationship with water and deepen the discussion on the true value of the blue economy. Our goal is to expand the conversation to include the important ways access to healthy water makes all our lives better,” says Dr. Wallace J. Nichols, scientist and best selling author of, Blue Mind: The Science That Shows How Being Near, In, On, or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do.

The idea is simple: get near, in, on or under water daily.

“Our connection to water goes beyond economic, ecological and educational. We have a deeply emotional connection to water and many of us have found our lives irrevocably shaped by our relationship with it,” says Nichols. “Our mission is to reconnect people to water through deep, personal experiences and to simply share their love for it. Ideas and actions aren’t enough, unless they create movement. 100 Days of Blue is designed to do just that.”*

Each year ‘100 Days of Blue’ is hosted by Blue Mind, a vast network of water lovers from around the globe who are changing the conversation about water, for good.

There are hundreds of unique stories to tell and many ways to participate in 100 Days of Blue. You can give out a blue marble each day or simply share an image, thought, video or reflection about your water using the #100daysofblue and #bluemind hashtags.

Here’s your Bluescription: Research suggests practicing Blue Mind daily
for 23 minutes, five days a week for optimal benefits (that’s 100 hours/year).
Of course, no one is stopping you from even more water time!

“In the waves and the rivers, and the lakes and the ponds, we see what was, what is, and what is beyond us. Now we must figure out ways to make sure we are also seeing what will be.”

— Dr. Wallace J. Nichols

*Source: Blue Mind Life “100 Days of Blue” press release. May 24, 2018.